Introduction to Communication Research 4th edition

ISBN:0072862955

ISBN13:9780072862959

Publisher:McGraw-Hill Humanities/Social Sciences/Languages

Author:John C. Reinard

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Introduction to Communication Research Description

Introduction to Communication Research 4 Edition This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.
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